Cultural Concepts in the Design of Digital Beings

Becoming Beyond Identity A culturally grounded listener in character design

About Me

My Research Interests

I have specialised in Fine Arts, 2D and 3D animation production within the Animation and Moving Image specialization of the Bachelor of Fine Arts and Master of Animation.

Character Creation

How character design principles can be developed to ensure cultural authenticity and artistic intent while aligning with contemporary international market expectations in terms of narrative and cultural identity?

Cultural studies

Incorporating Cultural Concepts into the Design of Digital Beings is a study I started in 2024. This research aims to address the gaps in authentic Chinese cultural representation in digital media.

Art Pratice

How can structured training methods in drawing balance technical precision with expressive storytelling while fostering creativity, and shaping narrative depth?

Building on existing theories to create a new perspective

Combining character design and cultural transmission in a unique way

01.

Saussure’s structural linguistics (1916)

Ferdinand de Saussure, a Swiss linguist, is considered the father of modern structural linguistics. His key contribution was the idea that language is a structured system of signs, and meaning is produced not by reference to external reality but through differences between signs.

02.

Synchrony and Transcultural

In Imagined Communities (1983), Benedict Anderson posits that nations are not naturally occurring entities but are “imagined political communities" constructed through cultural forms. He introduces the concept of “simultaneity in homogeneous, empty time," wherein individuals, though

03.

Julia Kristeva‘s “wounded cosmopolitanism”

In Strangers to Ourselves (1991), Julia Kristeva introduces the concept of “wounded cosmopolitanism” to describe a form of global consciousness that does not arise from privilege or voluntary mobility, but from cross-cultural experiences marked by

04.

Cultural Identity

In The Location of Culture, Homi Bhabha (1994) explores how culture is produced in the “in-between” spaces shaped by the complexities of postcolonial experience. Central to his argument is the concept of the Third Space—a liminal zone where cultural meaning is not fixed but constantly negotiated and rearticulated through

05.

Etienne Balibar’s idea of “a right to difference in equality”

Balibar’s concept of “a right to difference in equality” (1991) argues that genuine equality should not be based on the erasure of difference, but rather on the recognition and protection of difference.

06.

Implicated in power

Stuart Hall offers a nuanced understanding of culture as always implicated in power,  because it is embedded in social relations and operates through ideological formations (Hall, 1997, p. 25). Hall is concerned that cultural studies is losing its political urgency, becoming too academic and detached from actual social movements.

Project Design

By providing both theoretical and practical insights, this work seeks to help digital artists promote diversity while preserving cultural heritage, thereby adding depth and global relevance to digital narratives. 

Emily Tang

Artist and Educator

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